The Marketing Website
25 public pages sharing common chrome, dark-by-default with a light toggle, presenting commercials on request across the insigz marketing site.
25 public pages sharing common chrome: a top nav (brand · Products · Customers · Engagements · Knowledge · Docs · About · theme toggle · Request access), a footer with the full link set, and tokens.css + subpage.css + subpage.js (theme toggle, scroll fade-ins, injected mobile hamburger, auto active-nav highlighting, dropdown sub-nav). The homepage is standalone (its own styles + a Tweaks panel). All dark-by-default with a light toggle. Commercials are presented as “On request” throughout; engagements are a fixed 12-month term, multi-year optional. (The nav label “Pricing” is now “Engagements” and “Writing” is now “Blog”; file names are unchanged.)
insigz.com.html — Homepage ("The world, queryable.")
A long-scroll narrative. Sections: Hero (geospatial intelligence fusion; "The world, queryable."; live status ticker of sources) · 01 Thesis (decisions still made from PDFs/screenshots/stale slides; insigz is the layer between live infrastructure and the people who act) · Sources strip ("Fused from 47 live sources · 18 regions" with a NEW · Ontology Agent promo banner → knowledge.html#agent) · Who uses it (six verticals grid) · What insigz is NOT · Stack (Next.js 15 / React 18 / Tailwind v4 / MDX; Postgres+PostGIS; Claude agent triad) · Data-model chain (Source→…→Report) · 04 Agent triad (Adjudicator / Inject / After-Action, analyst-grade oversight) · 05 Sessions/Arena (role-scoped asymmetry) · AAR cover · Live world (Baltic data viz) · Engage (request access). Carries a Tweaks panel for brand exploration.
products.html — Product index / technical overview
Long-form (10 sections): /01 Data model · /02 Ingestion (the Ontology Agent collapses onboarding → chat, human commits Q9) · /03 Fusion · /04 Analyst chat · /05 Workspace · /06 Per-tenant · /07 Extensions (Wargame, insigz Research) · /08 Autonomy (Watches/Proposals, Q10 — see 13) · /09 Entity network (the graph surface — see 14) · /10 Pattern of life (baseline bands + anomalies — see 15).
Product vertical pages
- products-wargame.html — the Wargame extension / turnkey hybrid-warfare Strategy Day (commercials on request; the Baltic submarine-cable-cut canonical scenario). Full detail in 07-wargame-extension.md. Sections: what faculty gets (4 deliverables), the canonical scenario + phase table, "three things make this not another simulation tool," faculty commitment, engagement (on request), the pitch in one paragraph. No fixed delivery timelines or named institutions are quoted.
- products-maritime.html — Maritime intelligence for marine insurers, P&I clubs, brokers, port authorities (vessel identity, sanctions exposure, AIS history in one query).
- products-energy.html — Energy market intelligence for utilities, traders, regulators (ENTSO-E + ENTSO-G + LNG + grid + geopolitics, fused live).
- products-sanctions.html — Sanctions & export-control compliance for banks, corporates, audit firms, NGOs (beneficial-ownership traces, audit-grade case chains, every claim cited).
- products-journalism.html — Investigative journalism & OSINT for newsrooms, think tanks, OSINT collectives (per-tenant confidentiality, defensible evidence chains).
- products-academic.html — Academic & policy education for universities and defense academies (Strategy-Day-ready scenarios, role-scoped visibility, signed AAR).
- products-research.html — insigz Research: knowledge extraction — turn literature/filings/reports into a queryable evidence base, every fact traced to its source sentence, confidence-scored and mapped (the engine behind the research-mode workspace).
customers.html — "No public references yet — by design"
Doctrine Q5: no public customer logos. Anonymous quotes + a case-study roadmap. Discreet-by-design.
pricing.html — Engagements (nav label; file is pricing.html)
Fixed price / scope / timeline positioning. Four tiers (Starter / Standard / Pro / Enterprise) with commercials shown as “On request” (the Setup and Annual rows are kept, valued “On request”) + per-engagement work on request. Term is a fixed 12 months, multi-year optional. The “Fixed price. Fixed scope. Fixed timeline. We don't sell SaaS…” block is retained.
knowledge.html — Knowledge base
Field notes on the intelligence-data landscape + a working FAQ. Topic index cards; live long-form articles:
- /01 How intelligence-data access works — clearances, classification tiers, the INTs, networks, the realistic contractor path, non-US (NATO/EU/Swiss) frameworks. Establishes that insigz operates entirely in the open/commercial tier.
- /04 The canonical model & its lineage (
#lineage) — JDL fusion + entity-centric ontology mapping; why "Case"; the not-strictly-linear caveat; what earns expert credibility. (See 02-canonical-model.md.) - /07 The Ontology Agent (
#agent) — the chat-driven source-onboarding explainer (the problem, Q9, the guided flow, automated-vs-human, the Spire worked example, guardrails). (See 06-ontology-agent.md.) - FAQ: classified data (no, by design), sources fused, value of open data, data residency (CH default / your region), AI hallucination prevention, export-control exposure.
docs.html — Public technical documentation
Sidebar groups with a live search box (filters the sidebar, highlights matches, / focuses it): Get started · Data · Onboarding · Agents · Autonomy · Analysis (Entity network, Pattern of life) · Sessions · API reference · Deploy. Carries the canonical Observation SQL, the JDL→insigz mapping, the entity-resolution runtime algorithm, the Q8/Q9 oversight model, and the Entity-Network / Pattern-of-Life reference sections.
about.html — Company
A small, senior team in Zürich building the layer between data and decisions. Principles, locations, and why they stay quiet.
blog.html ("Blog") — Notes from a fusion engine
Methodology, architecture, scenarios, field notes. The featured post and six cards each link to a full long-form article (blog-*.html, 7 in total) with a hero image, byline, prose, and "keep reading" related links.
careers.html — Careers
5 open roles, senior, paid above market, hybrid in Zürich, EU/EFTA visa sponsored.
contact.html — Contact
"Talk to a person, not a form." Two-business-day response or a Cal.com booking (faux). A working contact form (toast on submit).
security.html — Security posture (public)
Single-tenant by default; hosted in Switzerland or your required region worldwide; per-claim provenance; append-only audit logs; exportable machine-readable trace; ISO 27001 in progress (audit scheduled Q3 2027).
legal.html — Legal
Privacy, terms, security, sub-processors, DPA (downloadable), in plain language where possible.
Static design references
None in the live tree — early design-canvas artifacts (insigz product.html, insigz prototype.html) were removed once the live insigz app.html superseded them.
Notifications, Status & UX Patterns
The five-type alert model and inbox, the global toast system, the dead-end-closure pattern, and the responsive and accessibility patterns across the platform.
Design System
A three-mode design system (light, dark, theatre) with type, color tokens, spacing, motion, and component vocabulary for insigz marketing and app.